Friday, September 4, 2020
ââ¬ÅBefore the sunââ¬Â by Charles Mungoshi Essay
This is a basic sonnet composed by the African poetCharles Mungoshi, in which a kid discusses his consistently life action. The kid like all others urgently needs to persuade others or even himself that hes an adult, thus try to duplicate the exercises that elderly folks individuals do. He awakens each day prior to the ascending of the sun. The kid clarifies the nature around him, and how his life is straightforward or even now and again tiring (he gets up right on time to buckle down, similar to adults do). In the main refrain the artist gives us idea of time, which gives us that its dun, a start of another day. Promising early warmth and later toward the evening overwhelming precipitation, this expression shows how warmth changes into downpour. This clarifies how things change, nothing remains the equivalent, it additionally clarifies how one thing prompts another. The early warmth prompts vanishing of water, which consolidates to shape downpour. The warm blue morning, will inevitably change to warmth and later to substantial downpour. The artist utilizes the word guarantees before early warming, its like you cannot maintain a strategic distance from the warmth, it will in the end come. The subsequent verse shows the idea of shading, brilliant chips he says. He clarifies the quality of the sharp hatchet, which drives the chips to fly for some separation through the air. The artist draws our consideration by composing a single word line circular segment. This line on my feeling is to guarantee the quality of the hatchet. We can tell that the kid adores his consistently movement by the manner in which he pleasantly clarifies the nature around him. Like the chips that crumble when he cuts the wood, it settles down in showers on the dewy grass. The writer incredibly causes us to notice all the little subtleties of the nature around him, which can help us effectively envision the specialty hes living in. It is large log, yet when you are fourteen major logs are what you need. Its unusual for a fourteen years of age youngster to need a major log. This can show us again the straightforward life the youngster is living. Multi year old needs huge logs since, its a test to them, it shows how solid they are, its like 14 versus huge logs. In the forward refrain, the artist shows the advantages of the wood and how it fixes from sniffling not at all like sawdust. The wood gives out a sweet nose-purging smell clarifies the writer. Once more, the writer draws our consideration on the fifth refrain to the subtleties of the flimsy winding of smoke which he analogies its raising to the sky with a woodwind fixed to the sky, and a solitary or some likeness thereof, or a conciliatory petition. In both this two verses, the writer clarifies and illustrations the excellence of the wood that he chop down. This happens to a great deal of us, individuals extraordinarily youngsters take a gander at whatever thing they achieved and felt that they buckled down on it, as a wonderful thing, regardless of how awful it is. The writer analogies the sound he hears when the wood is singed, with the murmur of the snake, and the disperse of the flashes with flying. The writer likenesses the rising or appearing of the sun, with some tenderfoot to a dining experience. This can distinguish to us the appetite that the kid felt. I have two cobs of maize prepared for it. In spite of the fact that the kid is attempting to act like an adult, chopping down woods, he cannot avoid his youth side and not play with his creative mind. I advise the sun to come share with me the rousted maize. The kid is imagining the sun as his companion, whom hes requesting to come to come and offers his simmered maize with. The kid represents the ascending of the sun with the wink of an adult. In the wake of a difficult day brimming with working, the kid eats his maize envisioning that hes imparting it to the sun one for the sun, one for me. The kid depicts the vacant cobs with little skeletons in the sun. We can see that the artist is depicting in every verse a particular piece of the nature around him, the ascending of the sun, the smell of the wood, the dissipate of the its chips, and its murmuring voice. The kid intrigues me with the manner in which he takes a gander at his straightforward life. For the greater part of us, its a battling life were we need to get up right on time and work, however for the kid, its an energizing existence with difficulties and warming up to the nature around him.
Tuesday, August 25, 2020
Principles and Values of working with young children Essay
Standards 1. The government assistance of the kid is fundamental. Inside my job I need to help kids and assist them with accomplishing their objectives, from tying their shoe bands to giving aptitudes to assist youthful with peopling to live in the network. I need to ensure all staff advances a warm, mindful, strong, positive and lenient air. This is to help chip away at bringing up the childââ¬â¢s confidence, fearlessness and self-esteem. I must be exceptionally inventive in my job at a momentââ¬â¢s notice, adjusting to various circumstances. It is fundamental that I have brilliant relational abilities while communicating with kids, instructors, guardians, social specialists, police and so forth. I should show sympathy, and ensure I am mindful consistently of secrecy 2. Experts add to childrenââ¬â¢s care, learning and advancement and this is reflected in each part of training and administration arrangement. Arrange private exercises, nearby and offsite (ensuring the hazard appraisal in complete) Carry out household obligations, and urge youngsters to be free by managing and indicating kids local obligations for example making beds, cleaning their room Guarantee you control youngsters to guarantee they have a customary clean daily schedule Consistently, ensure the childrenââ¬â¢s singular essential social passionate and physical needs are met Help with the morning meal and night dinners management and procedure, ensuring they have a reasonable eating routine, and know about the significance of a decent eating routine Backing childrenââ¬â¢s social and fundamental abilities including individual cleanliness, social conduct and freedom. Key laborer for singular kids â⬠Assist in appraisals of understudy needs andâ maintain student care plans and records. Add to yearly reports and audits and some other important technique. Meet with Key youngster on a week after week premise to complete help meetings, this empowers us to address explicit issues the kid may have Identify explicit bits of work to take a gander at with key kid for example confidence work outrage the board techniques Ensure basic data record is cutting-edge Guarantee key childââ¬â¢s sees are completely recorded Wellbeing prerequisites are to be completely fully informed regarding any adjustments in prescription or time of taking measurement and so forth. Plan and concur singular focuses with key kid (reward outlines) 3. Professionals work with guardians and families who are accomplices in the consideration, learning and improvement of their kids and are the childââ¬â¢s first and most suffering instructors Promote successful correspondence between the school, kids and their carerââ¬â¢s and guarantee that youngsters and their vocations are associated with or know about childrenââ¬â¢s targets, grievances and different methodology Create and keep up a positive line of correspondence with guardians Attend gatherings where proper Produce gives an account of occurrences, concerns and so forth and impart adequately as vital. For example Youngster in Need Meeting Complete a day by day log for each move enumerating how the kid has spent there day taking note of: positive conduct, negative conduct, wellbeing, cleanliness, what exercises they have partaken in and diet. Qualities 1. The necessities, rights and perspectives on the youngster are at the focal point of all training and arrangement. On confirmation, every kid is educated for a while in the study hall. During this time a top to bottom appraisal of scholastic capacity, social abilities and conduct is completed. This is utilizing a ââ¬Ëboxhall profileââ¬â¢ which incorporates conduct, work and social needs will be modified explicitly to the childââ¬â¢s needs. A keyworker is allocated to an individual youngster, so we can invest energy with the individual kid and findâ out their necessities and so forth This can be simply investing time with a kid playing football, or a sorted out help meeting, where we remove them from the structure, perhaps for a hot cocoa. All data is recorded and given to the significant individuals, if necessary. 2. Uniqueness, distinction and assorted variety are esteemed and celebrated. At our setting when a kid begins at our setting, we have a ââ¬Ëcare planââ¬â¢ that we experience (A duplicate has been sent for proof). This incorporates the accompanying: Youngster foundation Family contact Uniformity, decent variety, culture, religion, language and race Correspondence â⬠how they like to impart Wellbeing Character, mindfulness and passionate prosperity Eating times Cleanliness, including sleep time and awakening schedule Conduct â⬠how they see their conduct and how we can help them Activities â⬠What they might want to attempt Freedom â⬠There objectives and what they might want to accomplish Transition Plan â⬠How they might want to proceed onward, and what they feel is best for them Each Keyworker is alloted to become more acquainted with that singular kid, this could be by making the consideration plan, bolster meetings and exercises. Every kid is urged to flourish in what they are keen on, and attempt new things. On the off chance that a kid praises a specific religion, at that point we would consistently suit them in their convictions. This could be in an easygoing manner, either over supper: where they would help settle on a supper of their decision, or an excursion that would give us how they praise their religion. At the point when a youngster commends a birthday, we sort out a birthday cake of their decision, and they have a current which is introduced to them with everyone present. 3. Uniformity of chance and hostile to oppressive practice are effectively advanced. We don't victimize staff or students on the grounds of their sex, incapacity, race, religion or conviction, nationality, ethnicity or national inceptions, sexual direction, sex reassignment, pregnancy orâ maternity. This is in accordance with the Public Sector Equality Duty from the Equality Act 2010 and covers both immediate and backhanded separation. We advance the standards of reasonableness and equity for all through the training that we give in our setting.à Through positive instructive encounters and backing for each individualââ¬â¢s perspective, we expect to advance positive social mentalities and regard for all. Our school point is to handle separation and advance correspondence of chance and great relations over all parts of school life. We do this by: Creating an ethos where students and staff feel esteemed and secure; Building confidence and trust in our understudies, so they would then be able to utilize these characteristics to impact their own associations with others; Having reliable desires for understudies and their getting the hang of; Removing or limiting boundaries to learning, so all understudies can accomplish; Actively handling segregation and advancing racial fairness Regular counsel with guardians/carers and individuals from the nearby network, so they are very much educated regarding our approach and techniques; Making obvious to our understudies what establishes forceful and partial conduct; Identifying away from for managing episodes of preferential conduct; Making students and staff certain to challenge biased and forceful conduct We don't endure any types of prejudicial conduct including immediate or roundabout segregation, badgering or exploitation. Should an episode happen, we will act promptly to forestall any redundancy of the occurrence and do everything we can to help that individual in beating any challenges they may have. Episodes are signed on our online ââ¬Ësleuthââ¬â¢ framework. Occurrences could appear as physical attack, boisterous attack, and harm to a pupilââ¬â¢s property. Any grown-up seeing an episode or being educated about an occurrence must follow these concurred strategies: Stop the episode and solace the student who is the person in question Censure the attacker and advise the casualty what move has been made Ifâ the episode is seen by different students, reveal to them why it isn't right Report the occurrence to the headteacher or an individual from SMT and illuminate him/her of the activity taken. This ought to be signed on sleuth, and guardians reached Inform the class instructor and Head of Care, of both the person in question and the attacker 4. Childrenââ¬â¢s wellbeing and prosperity are effectively advanced. Childrenââ¬â¢s physical and enthusiastic and social improvement needs are advanced. This is by means of our ââ¬Ëcare planââ¬â¢ and sorted out help meetings. Youngsters are continually prompted how to comprehend their wellbeing needs, how to keep up a sound way of life and to be free, and care for their bodies. Kids are urged to partake in a scope of positive exercises that add to their physical and passionate wellbeing. On the off chance that a youngster is unwell, at that point they would by and large return home to their folks or carer, yet in the event that they canââ¬â¢t, at that point we get to the nearby specialists and other wellbeing experts. Childrenââ¬â¢s wellbeing is advanced as per their consideration plan and staff are clear about what duties and choices are assigned to them. On the off chance that a youngster needs assent for clinical treatment, this is given before the kid begins at our setting. Childrenââ¬â¢s wishes and emotions are looked for and considered in their consideration plan. Care staff consistently gets adequate preparing on wellbeing and cleanliness issues and medical aid with specific accentuation on wellbeing advancement and transmittable sicknesses. Staffs get direction and preparing to give suitable consideration if caring for youngsters with complex wellbeing needs. Our setting has great connections with wellbeing offices, including master administrations where proper, for example, CAMHS and sexual wellbeing administrations. The accessibility of such administrations is considered when settling on confirmations. 5. Childrenââ¬â¢s individual and physical security is shielded, while considering danger and challenge as suitable While taking into consideration hazard and challenge to the abilities of the youngster. It is basic that we shield kids from genuine mischief and injury. Notwithstanding, kids should likewise figure out how to be autonomous and ought to be permitted to investigate thei
Saturday, August 22, 2020
Open Market Operations- How and Why They Are Conducted Term Paper
Open Market Operations-How and Why They Are Conducted - Term Paper Example During inflationary periods, there is a great deal of cash gracefully in the economy and the administration needs to take intense measures to control the cash flexibly before the pace of expansion compounds. The protections are offered at a higher loan fee than those of private organizations which pull in many speculators to secure them and applicable findings are then produced using their bankââ¬â¢s holds/accounts. This diminishes the cash gracefully in the economy as the measure of cash accessible for utilization to the individuals will decrease thus will the measure of cash accessible in business banks saves for loaning which implies that even the loaning rate will increment. At the point when the cash flexibly in an economy is restricted, the administration may choose to expand the gracefully by repurchasing part or a large portion of its protections from people in general. The administration repurchases them at the rates concurred during time of offer to the speculator. This implies some cash will be stored in the particular investorsââ¬â¢ accounts which will build their expendable earnings and therefore their spending. This will likewise build the money stores of business banks henceforth they can loan cash to the overall population at lower rates. Open Market Operations â⬠how and why they are led Marketing is something which must be acted in the correct manner conceivable so as to advance expanded offer of an item. This should fuse all parts of a promoting plan and capacities what's more. The advertising plan as such turns into the focal application, which has the competency to improve the deals of an item in the worldwide point of view. The advertising of an item to a great extent depends on the showcasing plan set up in some random association. Open markets activities are the guideline device of U.S money related arrangement in which national banks purchase and sell securities and protections. The rule has been being used for quite a while an d it capacities to keep up hold adjusts. It is significant that the United States utilizes open market tasks through the Federal Reserve Bank. There are a few exercises, which are directed by the Federal Reserve Bank so as to make such activities worth running. In any case, this is a paper that fundamentally investigates open markets tasks regarding how and why they are directed. It is significant that a basic audit of the zone being talked about is performed from a wide perspective. The Federal Reserve System was set up in 1913 when the congress passed the Federal Reserve act. In spite of the fact that it is free of the administration, it is responsible to the congress on the grounds that the congress can change the Federal Reserve act when important. The Fed is known as a decentralized national bank. By controlling store adjusts the Federal Reserve can control the cost of stores in the market. The hypothesis of open markets activities is very straightforward; the fed purchases pro tections when it needs to build the progression of cash and credit, and sells protections when it needs to decrease the progression of cash and credit (Harvey 4). What they assign as their objective loan fee represents what they are attempting to battle. On the off chance that they bring down the loan cost they are battling downturn. In the event that they raise the loan fee they are battling swelling. The fed can look over among numerous money related instruments to direct open market tasks: corporate securities, corporate stocks, business paper, and so forth it utilizes treasury
40 Synonyms for Lie
40 Synonyms for Lie 40 Synonyms for ââ¬Å"Lieâ⬠40 Synonyms for ââ¬Å"Lieâ⬠By Mark Nichol People may not be the main species equipped for trickery, however weââ¬â¢re likely the most refined creatures with regards to lying, and our dialects contain numerous words to portray varieties of falsehood. Hereââ¬â¢s a program of equivalent words in English for alluding to lies and comparative manifestations: 1. Feign: an announcement expected to trick or befuddle 2. Canard: an unverified story or report 3. Trickery: a tricky explanation 4. Duplicity: An announcement or activity proposed to delude 5. Bending: a deviation from the genuine significance, or an exaggeration of extent 6. Prevarication: a deceptive or befuddling proclamation dependent on the chance of varying translations 7. Distortion: an exaggeration or overemphasis 8. Tale: an imaginary explanation or story, in the feeling of something made up to clarify or legitimize an unjustifiable activity or situation 9. Manufacture: a made-up certainty or occurrence 10. Fantasy: a deceptive story, particularly a shortsighted one that would not be required to misdirect anybody 11. Paradox: a beguiling or mistaken explanation; additionally, a bogus thought or an imperfect contention 12. Misrepresentation: something false or off base 13. Misrepresentation: an adjustment of realities so as to hoodwink 14. Misrepresentation (see deception) 15. Lie: a basic, maybe straightforward falsehood 16. Fiction: a created explanation or story 17. Misleading statement: an announcement with some premise in truth that by the by serves to misdirect 18. Fake: a bogus, beguiling, or counter-intuitive explanation 19. Creation: an announcement made to misdirect 20. Jive: a beguiling, undependable, or counter-intuitive explanation 21. Criticism: a composed or also introduced lie that maligns an individual 23. Duplicity: a demonstration of lying 23. Misinterpretation: a poor seeing, maybe intentional, of a reality 24. Deception: an indicated truth gave the expectation to trick 25. Confusion: a deviation from the realities or from a sensible investigation of them 26. Distort: a mistaken record 27. Distortion: a wrong or out of line translation of realities 28. Misquote: an off base or mistaken remark 29. Fantasy: a propagated idea, conviction, or convention that is suspect or unwarranted 30. Obliquity: a deviation from reality to cloud or befuddle 31. Prevarication: a falsehood introduced after swearing to tell the truth 32. Represent: a bogus or beguiling position or self-portrayal 33. Misrepresentation: an unsupported case, an unscrupulous reason or expectation, or a shallow exertion 34. Lie: a deviation from reality 35. Criticism: a damagingly bogus proclamation about an individual 36. Story: a falsehood, or talk 37. Story: a bogus portrayal 38. Taradiddle: drivel (likewise, see lie) 39. Misrepresentation: a deviation from truth or the realities 40. Whopper: an outsized falsehood Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary class, check our well known posts, or pick a related post below:Writing Prompts 101At Your DisposalCapitalizing Titles of People and Groups
Friday, August 21, 2020
Marriage versus living together Essay Example | Topics and Well Written Essays - 250 words
Marriage as opposed to living respectively - Essay Example 14). There are the individuals who contend that ongoing exploration concerning different parts of relational relations in sentimental couples depends on wedded couples. People who only cohabitate are not prone to be as affected by the ââ¬Å"increasing accentuation on the job of subjective factors in conjugal functioningâ⬠(Baucom et al, p. 209) References Barich, Bielby, Rachel R., Denise D. Reconsidering Marriage: Change and Stability in Expectations 1967-1994.à Journal of Family Issuesâ 17.2 (1996): 139-169. Web. 25 May 2011. . Baucom, Epstein, Daiuto, Carels, Rankin, Burnett, Donald H., Norman, Anthony D., Robert A., Lynn A., Charles K. Perceptions in Marriage: The Relationship Between Standards and Attributions.Journal of Family Psychology. 10.2 (1996): 209-222. Print. Glick, Paul. Marriage, Divorce, and Living Arragements.à Journal of Family Issuesâ 5.1 (1984): 7-26. Web. 23 May 2011. .
Wednesday, August 5, 2020
Writers Spaces Where The Magic Happens
Writers Spaces Where The Magic Happens If youâre a famous author and youâre planning to invite me to a house party, prepare to find me shiftily wandering around your upstairs hallway come 10pm. Just as Iâm fascinated by the shapes and colours of excellent writing, Iâm fascinated in knowing how it happens. And as itâs still frowned on to ask bestselling authors for brain scans instead of autographs, Iâve learned to settle for a sneak at their homes, offices and writing routines. Below are the places I get my kicks. Writersâ Rooms The Guardian may have ended its fascinating Writers Rooms series of articles but luckily, just like those pictures of me with fat arms at my sisterâs wedding, on the internet nothing is ever really gone. Stop by the archives to rifle through the desks of Wendy Cope, Louis de Bernières and Marina Warner. I love the descriptions each author has submitted to go with their room and Iâm especially proud of any that decided to stick two fingers up at the idea of tidying up and left everything in creative disarray. Theres also Where I Write: Guardian Childrens Authors which is as above but focused on writers for the chronologically challenged. How I Write: The Secret Lives of Authors by Dan Crowe A weighty, lush paper tribute to authorâs workspaces and vices, this is the sort of book you should keep on your coffee table but somehow it never leaves your desk because you just keeping going back to it. The photography makes even post it notes (Will Selfâs secret) look somehow erotic and the featured writers submitting the accompanying essays are strictly A list, Douglas Coupland, A.S. Byatt and the curmudgeon we love to hate, Jonathan Franzen. Where I Write A project by Kyle Cassidy, this series of photographs focuses on fantasy, science fiction and comic book authors like M. Alice LeGrow, Peter Straub and my own personal horror hero, Ellen Datlow. Itâs light on details but gets bonus points for sneaking in so many pets. #Where I Write When the photos stop being enough to feed your addiction to eyeball authorsâ homes, you need to move on to the harder stuff: videos. The project was created by publisher Hachette and theyâve managed to corral their big name authors like Ian Rankin and Joanne Harris into taking part. Even better they havenât ignored more diverse writers like Wattpad hits Jenny Rosen and Pia Bhatt. And if your tastes are more textual then donât worry, I have your back. Some of the best books Iâve found about the writing process routines, inspirational tics and superstitions can found in the books below. Daily Rituals: How Artists Work by Mason Currey Process: The Writing Lives of Great Authors by Sarah Stodola On Writing by Stephen King A Slip Of The Keyboard by Terry Pratchett Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles.
Thursday, June 25, 2020
Visiting Museums - Free Essay Example
Some people find visiting museums boring as a form of entertainment, while others believe that the role of museums is to educate people, not entertain. Discuss, what is your opinion? In our world today, there is a wide variety of museums where people can travel to and see differently interesting things. Some people state that visiting museums is only a form of recreation; others disagree, arguing that museums play a role in education. In fact, each of these arguments has its own validity. Firstly, museums such as art and music can offer people with a wide range of entertainment activities. For example, they often organise traditional music events performed by local or other famous artists that people can attend to and enjoy to some extent. Another point is that many visitors nowadays may choose to come to museums just for pleasure or as one of the activities that they take part in their holiday trips. This, therefore, makes museums a place to entertain in people leisure time. O n the other hand, the establishment of a particular museum like history, science, or oceanography is usually attached to educational purposes. As can be seen, school and university students and teachers are always the guests of museums because the places are where they can discover and obtain a large amount of information related to their studies and teaching. In addition, there are a number of seminars and conferences held at museums that are informative and necessary for scholars and experts in their fields of research. In this way, museums prove the supporting role in human education. In conclusion, visiting museums is clearly seen as both means of entertainment and education. However, from my viewpoint, people should perceive the value of museums in enhancing their own knowledge about the world they live in.
Saturday, May 23, 2020
Monday, May 18, 2020
The Slavery Of The United States - 1466 Words
When people think of America, they think of a Christian country. Going all the way back to the beginning of the history of North America, many colonists came for religious reasons, most notably the Pilgrims, who landed in Plymouth, Massachusetts in 1620 seeking refuge from the persecution by the Church of England because of their separatist beliefs. They saw America as a place where they could settle and be free to worship God how they saw fit. This idea was prevalent in early American history, including in the amending of the Constitution of the United States of America. Freedoms of all kind, including religion, were so important to Americans at the time that they put them in the first amendment of the Bill of Rights: that ââ¬Å"Congressâ⬠¦show more contentâ⬠¦Prior to much of the debate about the constitutionality of prayer in public schools, the topic was not considered very controversial. In early American history, Protestant religions were not only dominant, but th eir influence and membership grew. This was thanks in part to the Great Awakenings that took place periodically, the First in the 1730s and 1740s, the Second in the 1800s to 1830s, and the Third from the 1850s to early 20th century. The effect of the Great Awakenings on the people can be seen by the fact that during the period from 1780 to 1860, Methodist, Catholic, Episcopal, Baptist, Lutheran, and Congregational churches all saw an increase in the number of local churches, especially after 1800. The number of members in the churches grew as well; the Methodist church saw their membership grow by a factor of almost 30 over a 70 year period during which the population only grew by a factor of 8. Throughout the late 1700s, the 1800s, and even most of the 1900s, it was common for schools to begin the day with a prayer or Bible reading. In Edgerton, Wisconsin in 1886, Catholic parents protested the reading of the King James Bible in
Monday, May 11, 2020
Sociological Perspectives and Theories Essay - 2033 Words
Sociological Perspectives and Theories Sociologists try to explain how society orders itself but there are many different theories for this, which often conflict with one another. Some of these classic theories include Marxism, Functionalism, and Interactionism. There are also more modern or contemporary theories such as Feminism. Each sociological perspective has different beliefs. Marxists are concerned with the distribution of economic power and wealth. They believe that society is in conflict between two classes. Those classes are the Bourgeoisie; who own the means of production, i.e. land and the Proletariat; who sell labour to these owners for wages. The Proletariat are beingâ⬠¦show more contentâ⬠¦College help teach people so they can gain desired qualifications which will allow them to go out and work in society. Without people being taught professions society would break down because there would be nobody to do certain jobs. Another classic view is Interactionism. We can liken Interactionism to a play; everyone must play their respective roles in order to create a successful performance ââ¬â in society everyone must do their jobs in order to create a successful society. This approach is much like the functionalism viewpoint. It argues that action is meaningful to those involved and that they interpret the meaning. They also argue that how others see us affects the way we act and how we see ourselves because our actions are based on self-concept. This is otherwise known as ââ¬ËThe Looking Glass Selfââ¬â¢ a phrase that was coined by Charles Cooley (1864-1929) and his theory backs up the ideas of Interactionism. ââ¬ËIn a very large and interesting class of cases the social reference takes the form of a somewhat definite imagination of how ones self--that is any idea he appropriates--appears in a particular mind, and the kind of self-feeling one has is determined by the attitude toward this attributed to that other mind. A social self of this sort might be called the reflected or looking glass self: Each to each aShow MoreRelatedSociological Perspectives On Education Theory And Practice Essay1351 Words à |à 6 PagesSOCIOLOGICAL THEORIES AND THEIR APPLICABILITY IN EDUCATION THEORY AND PRACTICE Presented by: NDUNGââ¬â¢U M. JOSEPH 2016/ED/33284 To MRS. R. GITONGA APRIL 2016 1.1 Overview The word theory merely refers to a particular kind of explanation. Leedy and Ormrod (2005) point out: ââ¬Å"A theory is an organized body of concepts and principles intended to explain a particular phenomenonâ⬠. Thus, theories explain ââ¬Å"Howâ⬠and ââ¬Å"Whyâ⬠something operates as it does (Johnson Christensen, 2007). As statedRead MoreSociological Perspectives On Social And Social Theory2521 Words à |à 11 Pagesbehave according to these observations (Bussey and Bandura, 1999). There are many theories that attempt to explain why gender stereotypes may hold true or at the very least impact our social interactions within Western culture. Sociological theories maintain that gender is entirely a social construct. Biological theories discuss the evolutionary benefits of sex and its importance as an adaptation. Social cognitive theory focuses on the influence of evolutionary factors in congruence with social andRead MoreSociological Perspectives Of Functionalism, Conflict Theory, And Symbolic Interactionism900 Words à |à 4 PagesExplain the three major sociological perspectives of functionalism, conflict theory, and symbolic interactionism. Identify which perspectives use a macro level or a micro level of analysis. Apply each perspective to socialization. Functionalism ââ¬â Macro Level ââ¬â This means that each person has a specific function and that each society works together to achieve what is best. For example, my 2 boys attend a public school. The school is funded by taxes I pay as well as neighbors who do not have any childrenRead MoreSociological Perspectives Of Functionalism, Conflict Theory And Symbolic Interactions882 Words à |à 4 Pagesthree main sociological perspectives of functionalism, conflict theory and symbolic interactions. In looking at how religion functions in social structures, social systems, and small group interpersonal interactions a sociologist could formulate a better understanding of religion s role in society and the human experience. The sociologist looks at the individual, and how that individual connects to a specific societal location or setting and specifically at religion a sociological study couldRead MoreWhy Should People Commit Crime And Labeling Theory From A Sociological Perspect ive1743 Words à |à 7 Pagesare two theories that are in debate, anomie-strain theory, and labeling theory. In this essay, I am going to compare and contrast the two theories and explain how tattooing has become a stigma in today s society. I am going to discuss three similarity views; first they share ties with social strain in deviance, by the way, society is structured. Second, they both deal with crime among minority group as well as crime rates in the United States. Third, both anomie-strain and labeling theory focus onRead MoreEssay on The Sociological Imagination1389 Words à |à 6 PagesMy personal condensed definition of ââ¬Å"the sociological imaginationâ⬠is that it is the idea one should be aware of the societal structures around themselves, and how those structures can influence a person and vice-versa. In addition, I think that having a ââ¬Å"sociological imaginationâ⬠also involves a deep appreciation for the importance of society and culture. Consequen tly, for a person that has completed a basic introduction to sociology college course and actually paid attention, I would hope thatRead MoreSimilarities and Differences in Sociological Theories of Crime890 Words à |à 4 PagesSimilarities and Differences in Sociological Theories of Crime Walden University Similarities and Differences in Sociological Theories of Crime Sociological theories of crime contain a great deal of useful information in the understanding of criminal behavior. Sociological theories are very useful in the study of criminal behavior because unlike psychological and biological theories they are mostly macro level theories which attempt to explain rates of crime for a group or an area ratherRead MoreSociological Perspective Essay978 Words à |à 4 PagesThe purpose of this paper is to construct an essay and define the sociological perspective. To be able to explain how my knowledge of the Sociological Perspective has helped me to understand the social world on both a macro and micro level. This essay will include the definition, discussion and application of specific sociological terms, concepts and theories. The study of sociology brings people to view topics in a unique way than others. The way we see the world, human behavior, as well as itsRead MoreSociology 210 Study Guide1129 Words à |à 5 PagesChapter One: The Sociological Perspective I. The Sociological Perspective. A. Sociology is the systematic study of human society. B. The sociological perspective (Berger, 1963) helps us to see general social patterns in the behavior of particular individuals (the general in the particular). C. It also encourages us to realize that society guides our thoughts and deeds ââ¬â to see the strange in the familiar (Berger, 1963). D. Sociology also encourages us to see personal choice in social contextRead MoreThe Sociological Perspective On Medical Conditions1687 Words à |à 7 Pagesbiomedical perspective is used to explain various medical conditions. This can include, but is not limited to using an individualââ¬â¢s body and pathogens to explain poor health. On a different note, the sociological perspective takes on a different approach to explain medical conditions. The sociological perspective focuses on the external influences, rather than then internal influences, such as the social environment, institutions, and relationships to assess and explain illness. The sociological perspective
Wednesday, May 6, 2020
Should The Us Dropped Atomic Bombs On Japan - 1183 Words
Should the US dropped atomic bombs on Japan? By- Daniel Hernandez On August 6, 1945, the United States of America dropped an atomic bomb on Hiroshima, Japan. For decades, there have been feuds relating to the justification of the bombing. Was the U.S justified? It depends on your opinion. The United States was justified due to the unprovoked attack and bombing of Pearl Harbor, Hawaii, which occurred three years prior to the bombing of Hiroshima, it was necessary to stop the war because it saved thousands of American lives. Until then, the fight had never been on United States soil. Innocent men, women and children did not have to worry about being killed on their land until the infamous day: December 7, 1941, the attack of Pearl Harbor. On that day, the Japanese took to the skies with 423 planes, arriving in Pearl Harbor, killing a total of 2,403 and wounding 1178. Hitting 18 U.S ships, it crippled the U.S naval fleet in one day. Little known to the people, the bombing also destroyed 180 fighter jets used in the U.S Air Force. This was an unjustifi ed, barbaric act and dropping the bomb on Hiroshima was justified. The United States was justified in dropping the atomic bomb on Hiroshima due to the unwarned attack on civilians and docked naval ships at Pearl Harbor by the Japanese. For example, the bomb displayed the power the U.S wielded when they dropped it on Hiroshima and Nagasaki. It showed other countries that the United States had weapons, and would use them. ThisShow MoreRelatedEssay on Why the Us Should Have Dropped the Atomic Bombs on Japan1655 Words à |à 7 PagesShould the USA have used the atomic bomb on Japan in 1945? 1945 began as a year of increasing tensions between countries as the war extended onto its sixth year. Military groups of the various countries involved were now beginning to seriously consider the conclusion of the war in terms of how the global ceasefire would be carried out and frankly, who would win. After the defeat of the Axis Powers in Europe, the focus had been turned towards the war in Asia and the Pacific Regions in which the AlliedRead MoreA Closer Look at the Bombings in Hiroshima and Nagasaki1485 Words à |à 6 PagesTwo atomic bombs were dropped on the Japanese cities of Hiroshima, and three days later, August 9, 1945, on Nagasaki that ended World War II. Japan had already been a defeated nation from conventional bombs and World War II. Many innocent lives were lost, psychological scars were left on the lives of the bomb survivors, and thus many lives were changed forever. The atomic bombings caused many people to have genetic effects due to the radiation from the bo mbs. Revisionists have said the US usedRead MoreThe Atomic Bomb Of Hiroshima And Nagasaki1515 Words à |à 7 Pagesnecessary for President Truman to drop the atomic bomb in Japan? Was it necessary for Truman to drop the Atomic Bombs on Japan in World War II? On August 6, 1945, the first atomic bomb was dropped by a US aircraft on Hiroshima. This atomic bomb was dropped to force Japan into surrender, this bomb alone destroyed Hiroshima and over 90,000 people were instantly killed in the explosion and an additional 100,000 people perished from burns and radiation sickness. Japan refused to accept surrender after theRead MoreThe Atomic Bomb Was Necessary1725 Words à |à 7 Pages The Atomic Bomb was needed to be Used then, but not now Cullen J. Babcock I002 FALL 15 HIST 102 Dr. Lilia Anand American Military University Abstract The Atomic Bomb or known Atom Bomb was created by a scientist, which assembled the first bomb. He and General Leslie Graves officially and successfully tested it in New Mexico, July 21, 1945. Despite this, two refugees from Italy and Germany in the early 1940ââ¬â¢s, Enrico Fermi and Leo Szilard were the first to ever produce a controlledRead MoreThe Bombing of Hiroshima Essay836 Words à |à 4 PagesOn August 6, 1945, a B-29 bomber named Enola Gay dropped an atomic bomb, little boy on Hiroshima, Japan. Hiroshima had been almost eradicated with an estimated 70-80,000 people killed. Three days later, a second, more powerful bomb was dropped on the Japanese city of Nagasaki, killing over 100,000 people. Since Japan was economically and militarily devastated by the late summer of 1945, the use of the atomic bombs on an already overcome Japan was unnecessary and unwarranted in bringing aboutRead MoreThe Atomic Bomb : A Significant Period Of Time That Molds The United States980 Wo rds à |à 4 PagesThe Atomic Bomb in Japan President Truman, decision over booming Japan is a significant period of time that molds the United States. The crucial decision that was made on August of 1945, brought World War II to an end. While bringing the WWII to an end, it attracted a lot of debates over the use of the atomic bombs in the war. Even though the WWII has ended decades ago debates still lingers to this point. Having people in both sides of the debates, makes people wonder if the use of the first atomicRead MorePersuasive Essay On The Atomic Bomb1037 Words à |à 5 Pagesafter numerous years of conflict between the US and Japan in the Pacific, the Enola Gay, an American B-29 bomber, loaded with a new and destructive weapon, soared across the sky over the Japanese city of Hiroshima. Seconds later, that new weapon- an atomic bomb that released its destructive energy by the splitting of uranium atoms- lit up the sky, killing nearly 80,000 Japanese civilians instantly. Three days later, the United States dropped a second bomb on the Japanese city of Nagasaki, which resultedRead MoreThe Manhattan Project1519 Words à |à 7 PagesThe process of building the two atomic bombs was long and hard. The Manhattan project employed 120,000 people, and cost almost $2 billion. Although there were 120,000 Americans working on the project only a select group of scientist knew of the atomic bomb development. Vice president Truman never knew about the development of the bombs until he became president. The axis powers did not know what was going on with the development of the atomic bomb; there was a soviet spy in the project. The sovietRead MoreThe Invention Of The Atomic Bomb1262 Words à |à 6 Pagesinvention of the Atomic Bomb. Robert Oppenheimer was born on April 22, 1904 into a wealthy jewish family in New York. In the 1930ââ¬â¢s Oppenheimer became drawn into left-wing politics. 8:15 on the morning of August 6, 1945 during the end of World War II the United States dropped atomic bombs on the Japa nese cities of Hiroshima and Nagasaki. The bomb was equivalent to twenty thousand tons of TNT. The two bombings resulted in over 129,000 deaths and millions of dollars in damage. The Atomic Bomb still remainsRead MoreThe Morality of the U.S. Bombing Hiroshima1348 Words à |à 6 PagesThe Morality of the U.S. Bombing Hiroshima On August 6 and 9, 1945, the only atomic bombs ever used in warfare were dropped on the Japanese cities of Hiroshima and Nagasaki. The mass destruction and numerous deaths caused by those bombs ultimately put an end to World War II. Was this the only way to end the war, however? Could this killing of innocent Japanese citizens had been avoided and the war still ended quickly. This paper will go into this controversial topic.
Marketing Plan for Educational Institution/University Free Essays
string(224) " growth in tie up program is absence of teaching staff and the irregularity of operation or running the program also marketing efforts we did is not satisfactory everything is pointed towards the increase in labor turnover\." MIDDLE EAST UNIVERSITY FZE MARKETING STRATEGY AND PLAN Membership Marketing Strategy Purpose Group President MEU Chair:Mr. Janardhanan Pariyarath Chancellor: Vice Chancellor : Head of Student Services and Enrollment : Dean of Graduate Program: Dean of Post Graduate Program: HOD School of Nursing: HOD, School of Management: HOD School of Pharmacy : Admissions Director : Student/Staff Member ââ¬â MEU: Chancellorââ¬â¢s Advisor: Marketing Team: Meeting: The Marketing Strategy Purpose Group MEU IS TO BE CONDUCTED ONâ⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Purpose The goals of the Marketing Strategy Purpose Group are to: ?Define target student populations for MEU ?Determine academic programs to be promoted ?Establish a marketing plan that focuses on increasing enrollment The Marketing Strategy Purpose Group is here submitting the (FOR APPROVAL) MARKETING PLAN GUIDING PRINCIPLES TO President Mr. Janardhanan Pariyarath to use as a guide EXECUTIVE SUMMARY Enrollment growth is of strategic importance to the future of the Middle East University. We will write a custom essay sample on Marketing Plan for Educational Institution/University or any similar topic only for you Order Now Marketing is an integral element of any recruitment activity. The Marketing Strategy Purpose Group (SPG) IS TO BE FORMED. All of the offices departments and staff have to pool the resources and funding in order to reach a broader audience of potential students. This partnership has been a positive step in achieving enrollment goals, and must continue in the future with the support of other departments across the campus. With the Marketing Plan Guiding Principles as a starting point, the Purpose Group began to determine actions that must be taken in order to improve enrollment and strengthen the overall image of the MEU Using research from a number of sources, the Purpose Group IS TO IDENTIFY a pool of academic programs for promotion to potential students. A. HALO PROGRAMMES OF MEU ?Bachelor and post bachelor program under School of Nursing B. Core mix of programs of MEU ?Bachelor and post bachelor program under school of Management ? Bachelor and post bachelor program under school of Arts ?Bachelor and post bachelor program under school of pharmacy ? PHD Program C. Tie-up programs of MEU MBA, MCOM, MA, BBA, BCOM, BA, BSC ââ¬â Calicut University. Target Audiences Target Audiences ââ¬â Health care Industries, Hospitals, Medical Organizations ?Target Audiences ââ¬â Traditional Fresherââ¬â¢s from schools for graduate Programs ?Target Audiences ââ¬â Community College for post graduate program ? Target Audiences ââ¬â Traditional Students (Employed expatriates) ? Target Audiences ââ¬â Diverse Student Body Marketing activities among the above targeted audience include: â⬠¢Res earch â⬠¢Recruitment Geographic Range â⬠¢Image Building/Promotion of the University as a Quality Institution â⬠¢Web Site/E-recruiting â⬠¢Promotion of Academic Programs and Halo Programs â⬠¢Scholarship Development Enrollment Advisory Group â⬠¢Internal Communication â⬠¢Internal Marketing â⬠¢Television and Radio â⬠¢Media Relations â⬠¢Visit Programs â⬠¢Alumni â⬠¢Community Involvement Based on demand from prospective students and growth potential and employment trends. Halo Programs were decided based on the positive effect of these quality programs on the overall image of the university. It was Decided that there will be overall promotion for academic programs, however research is also used to ascertain which marketing tools were the most effective for promotion to MEUââ¬â¢s primary target audiences. Finally, it is recommended that funding be increased for promotion, including funding for new research to be implemented that will assist in the marketing effort for MEU. In order to make the most effective marketing decisions, research will be needed. MARKETING PLAN GUIDING PRINCIPLES 2013-2014 A. Strengthen our connection to the MEU without diminishing our identity. B. Reinforce the universityââ¬â¢s image as: a. An institution of academic excellence b. A comprehensive university with the intimacy of a small college. c. A campus where the student is the center of the universe Focus A. n our target population, which consists of five prospective groups: a)Target Audiences ââ¬â Health care Industries, Hospitals, Medical organizations b)Target Audiences ââ¬â Traditional Fresherââ¬â¢s from schools for graduate programs and Community College for post graduate program c)Target Audiences ââ¬â Traditional Students (Employed expatriates) d)Target Audiences ââ¬â Diverse S tudent Body C. Concentrate on promoting a small number of academic programs, selected on the basis of these considerations: a)Extraordinary quality and/or reputation: halo programs. b)High demand program c)Enrollment flexibility (e. g. online, evening and weekend courses) While capacity should be a factor in certain cases, the choice of programs should not be driven by considerations of excess or insufficient capacity. Some ââ¬Å"prestigeâ⬠programs may not have the capacity to absorb more students, but they create a ââ¬Å"halo effectâ⬠that makes the university as a whole attractive to prospective students. At the same time, increased demand for a limited-capacity program would create the need to expand it. D. Package online, evening and weekend courses as ââ¬Å"the flexible curriculumâ⬠and promote it to non-traditional and non-local students. FINDINGS Marketing Strategy Purpose Group has formed a set of recommendation to make satisfaction inventory analysis. Statistics are to be collected from several sources: 1. Visit to school 2. Parents and other family 3. Current students 4. College admissions staff 5. College web site 6. Catalogs, view books 7. Graduates of school 8. Friends 9. College guidebooks 10. Guidance counselor or teacher Television and radio advertising did not leave a lasting impression on The students but that broadcast advertising was very influential. The following elements and questions are going to be put forward or pointed out while approaching the prospects. If SPG is to check out these questions and should make answer by giving proper suggestion to the management, everything is concerned towards MEU Satisfaction Inventory analysis. ?Courses and majors ?Brochures about Academic programs ?Admission information/catalogs ?Approval and accreditation from the ministry of education or any other agency ? Faculty information about each course and programs offered ? Regularity of operational efficiency ?General feels and rapport about the university institution ? Cost breakdown ?Infrastructure and Housing information ?Campus life/student information ?Financial aid estimator Campus tour ?Extracurricular activities, tour, annual day, cultural, artistic programs. ?Library resources, Recreation facilities, Campus Safety MEU Satisfaction Inventory â⬠¢The overall level of satisfaction at MEU is significantly higher. â⬠¢MEU students place a high level of importance on academic quality of faculty, content of courses within their major, campus saf ety, parking and academic advising. â⬠¢The least important things of MEU students pointed out are sports and leisure activities â⬠¢MEU students continue to express concern that they cannot always easily get the classes they need to graduate on time. Basic element and reason behind lack of growth in tie up program is absence of teaching staff and the irregularity of operation or running the program also marketing efforts we did is not satisfactory everything is pointed towards the increase in labor turnover. You read "Marketing Plan for Educational Institution/University" in category "Papers" Advertising Budgets of Comparable Universities It is difficult to accurately estimate the percentage of funds devoted to advertising and promotion at MEU Although University Relations is the department that has funding specifically allocated for advertising and promotion, many units across the campus are spending funds from their budgets on marketing projects. Although the MEU Accounting Department is unable to provide an accurate total of money spent on advertising and promotion across the university due to inconsistent coding of expenditures across the units. There are several departments at those campuses engaged, in marketing activities, and there is not an accurate record of money spent on advertising and promotion. RECOMMENDATIONS Funding In order to adequately address the five target populations and to strengthen the image of the university, more funds must be allocated to marketing. Other public universities in close proximity to MEU are spending substantially more money on marketing and advertising. That assumption is based on the large amount of radio, television and direct mail advertising that is in the marketplace from these institutions. MEUââ¬â¢s message is getting lost quickly in a flood of advertising from such institutions as Wisdom, Atlas, HAWK, Sharjah, City college Ajman, While some of these institutions are not direct competitors, nevertheless, potential students are choosing these schools instead of MEU. Research New research will be needed to track the results of the marketing effort MEU. It will be time to re-evaluate the impact of the latest marketing and promotion plans. It is difficult to measure the success or failure of any plan without research. Although it is expensive, research can also protect the institution from costly mistakes. Recruitment Geographic Range A geographical recruitment range has been defined to attract students. MEU students are primarily EXPATRIATES IN UAE. An area of growth for MEU is REQUIRED. By focusing marketing efforts TO SHARJAH DUBAI, AJMAN, UMMUL QUAIN, This range would obviously change when student housing becomes a reality on the MEU campus. Image Building/Promotion of the University as a Quality Institution There must be a two-prong approach to marketing. Image building is the first step. This will be done through the creation of television, radio and print ads. Several ads need to be created to speak to each of the target populations. Some of the advertising should showcase more of our most notable/successful alumni. They are the best proof MEU has of people achieving their goals through education. This campaign can be expanded to include alumni with their favorite/most influential MEU professor. This will help potential students make the connection that one-on-one attention from faculty is an important quality, and a unique attribute of MEU. The second prong of image building is promotion. Promotion includes all public relations and media relations activities. The accomplishments of students and faculty must be highlighted for the public whenever possible. An important resource for image building is the recent AND PAST Student Satisfaction Inventory. By using the results of a survey by MEU students, this information can be sent to potential students, parents, alumni and others. It is a strong statement about the quality of the institution. Image building requires time. While MEU is already thought of as a quality university, this perception can be strengthened through promotional efforts that show the actions of the campus community. The goal is to be a top consideration for students pursuing higher education. Web Site/E-recruiting College web sites are a key factor in attracting students. MEU is nearing the completion of a re-designed, interactive web site that will serve potential and current students in a more professional manner. The new site will have an updated application form, a financial aid calculator, and an improved catalog component. Members of the University Relations staff will monitor all aspects of the web site weekly. The web site must also be promoted through an image campaign. By having positive experiences on the web site will help to build good word-of-mouth references for MEU. With a strong web site presence, more emphasis can be placed on recruitment techniques through the MEU web site. One recommendation from is to hold online Open houses for students. Other considerations include e-mail alerts about campus events and establishing a dialogue with admissions counselors and faculty. In the long run, a stronger web site and e-recruitment plan can add up to substantial cost savings by eliminating the need for printing and postage. a)Target Audiences ââ¬â Health care Industries, Hospitals, Medical organizations TARGET AUDIENCE NURSING The Office of Graduate Programs has done outstanding work in the area of marketing. An extensive series of brochures promoting each of the programs has been produced. MORE than the potentiality of the market and the possibilities of the market is not considered. As nursing courses is becoming key element of the all programs of MEU. Still the MEU Not taking any scientific way for answering questions of targeted group which may come across on the time of marketing operation PROSPECTED nursing target candidates are enrolling because of the need only. Highly demanded market prospects are coming to enrollment automatically, here ââ¬Å"better suggestion and recommending habit of the marketâ⬠is to be noted. MEU ALSO required taking much effort for strengthening the technical support from the Ministry of higher education UAE, Indian Nursing Counsel, and all authoritative bodies MEU stands out from other universities by offering NURSING AND PHARMACY COURSES, MEU and allied institution hold good status providing these courses and program to targeted audience in hospital and medical organizations. Since there is such a large potential student population that is undecided about their course of study, we need to develop a marketing campaign that solely addresses the need to provide this group with options and assistance in plotting a course for their future. As a purpose group member observed, ââ¬Å"We (MEU) have success with the ââ¬ËI Canââ¬â¢ts. ââ¬â¢ We need to empower them. â⬠This ould be a unique marketing campaign by identifying the ââ¬Å"undecidedsâ⬠and offering them support and solutions as they find their way to a major. Marketing images and slogans, there was nearly universal response for images and ideas that provided the perception of ââ¬Å"choice and possibility. â⬠This is a theme that can be used to address traditional freshmen in marketing materials. b)Target Audiences Target Audiences ââ¬â Traditional Fresherââ¬â¢s from schools in UAE for graduate programs and Community College for post graduate program Community college transfer students are an area of enrollment growth at MEU. The Office of Admissions is having great success with regularly scheduled ââ¬Å"On the Spot Transfer Daysâ⬠at MEU. There should proper marketing strategy for BBA, BCOM and OTHER DEGREE PROGRAM. Concerned other competitors MEUââ¬â¢s share in the market is very poor, mainly because of lack proper marketing program and some time we fail to close the sale because of increasing turnover of marketing employee. And more than insufficiency of teaching staff also decreasing confident of the soul of MEU. c)Target Audiencesââ¬â (Employed expatriates) Non-Traditional Students THE SCOPE AND POTENTIALITY OF THIS MARKET IS UNLIMITED. A marketing campaign can be developed and tailored to fit the market. By emphasizing faculty support and guidance, there should be separate marketing staff for offering the potential prospects, BBA, BCOM, MBA, and MCOM PROGRAM TO employed expatriates in UAE. Furthermore, evening and weekend classes are expanded; it will be a marketing opportunity to reach this group with a message of convenience. With courses being offered in almost every top career field, MEU can easily look appealing to these are that considers she/he an employee first and a student second. MEU should promote the services of the Career Development Center to this group. We should keep the potentiality of this market if once we cached the fruits we easily expand the target audience also to local emiratesââ¬â¢ d)Target Audiences ââ¬â Diverse Student Body More needs to be done to recruit a diverse student body to MEU. New initiatives by the Office of Admissions are seeking to reach out to students through the Flint churches. Contacts have been made with the Urban League of Flint to try to engage the Black Scholar Award recipients in the coming year as well. Throughout the year, MEU HAVE TO bring hundreds of middle school and high school students to campus to introduce them to campus life. These programs should be supported with strong promotion whenever possible. It is also recommended that Admissions, University Relations meet on a regular basis to find new ways to market and promote these programs. A new initiative to attract International Students to MEU is in the beginning stages. This will require a broader marketing reach that will also result in enhancing diversity and promoting enrollment growth. While there are a large number of international students attending community colleges in UAE, attracting these students to MEU could take on a regional approach. A brochure has been developed for international students, but that is not enough. Specific advertisements addressing their needs should be run in student newspapers as well as some magazines. Again, this will be an expensive venture. e)Other Target Audiences Although five target populations have been chosen, there are associated groups, who have great influence over these potential students that need to be marketed. Marketing initiative needs to be developed to recruit not just the potential students, but also these groups that are influencing factors in their decision to pursue a degree. Direct Mail While e-mail can help to save on printing and postage costs, it cannot be used alone, especially in efforts to attract non-traditional and graduate students. The problem is many people change e-mail addresses often, or they do not check their e-mail on a regular basis. E-mail is simply not the most reliable form of communication. Direct mail continues to offer the most accurate response. It is also easy to track the results of direct mail, since most of the pieces created have a reply card. That information is entered into the University Relations Marketing database. This provides insight into which promotional pieces were well-received, and which had very little impact. Promotion of Academic Programs and Halo Programs The following areas were selected to become part of a pool from which programs will be selected for special promotion. Each of the programs chosen for advertising was selected based on three factors: 1. Interest from prospective students, 2. Growth potential and 3. Employment trends. Beyond marketing material development, detailed marketing plans need to be developed for each program. With the unique needs of each area, plans must be tailored to address specific attributes of each program, and the needs of various target audiences. Halo programs are an important component for helping to build the image of MEU as a quality academic institution. As with some academic programs, Halo Programs are being used to promote the university. Halo Programs are essential ingredients in mounting a successful public relations campaign. A good example of a Halo Program contributing to the image building process is nursing program. Management program is another outstanding halo program. By promoting such a high quality program, prospective students will perceive MEU as a leader in an important area of management, leadership and training, which then reflects positively on the entire University. Scholarship Development With rising tuition costs at public universities in UAE, it is recommended that scholarship development should be started to accelerate the pace to help potential students offset the price of pursuing a degree. Furthermore, a concentrated effort should be made to develop more opportunities for emiratesââ¬â¢ to train them for facing corporate environment. Enrollment Planning Committee The Enrollment Planning Committee shall be chaired by the Vice Chancellor for Student Services and Enrollment Management. The purpose of the Enrollment Planning Committee is to establish goals, make recommendations to the Chancellor, suggest strategies and assist in setting enrollment targets for various areas of the University. The EPC will engage in the discussion and provide support and a framework for the following: â⬠¢An Admissions Plan which identifies strategies and enrollment targets â⬠¢A clear marketing plan that is tied to established enrollment goals â⬠¢The Enrollment Planning Committee is tied to the Purpose Group Reports (in their final and accepted forms) and the mission of the institution. The EPC shall meet on a quarterly basis to discuss, recommend and move forward enrollment related issues. Membership of this committee would include Internal Communication Communicating the marketing initiatives to the campus community will be a major undertaking in the next few months. This can be done through a series of workshops, e-mails, and the formation of a Marketing Representatives Group. This group would be made up of designees from each unit on campus. The group would meet monthly to review marketing initiatives across units, and to coordinate efforts. Each representative would report back to their unit on the ongoing promotional efforts across the university. Internal Marketing For faculty and staff members, marketing is part of routine everyday business. Marketing is in the form of responding in helpful ways to phone calls or e-mails, assisting students with problems or questions, and being involved in the community. A continued emphasis must be placed on services to students at the institution. If a student or alum talks about their experience at MEU as positive, it is one of the most believable and affordable forms of advertising. Media Relations MEU has benefited in the last year from a strong relationship with the media. Mounting a media strategy campaign can help position the university as the ideal place to receive a liberal arts education in UAE. In an effort to take advantage of media attention, MEU should implement a media strategy including: â⬠¢Identifying events/information that are appropriate for press conferences â⬠¢Keep an updated list of all media contacts â⬠¢Establish a contact with each department to find out newsworthy events â⬠¢Work with local media in the creation of public service announcements that promote events on campus â⬠¢Meet with the community relations leaders of media outlets to form partnerships that can provide free promotion of events â⬠¢Maintain an up-to-date media resource guide for providing experts to various media outlets Visit Programs The most important recruiting strategy is the campus visit. With this in mind, the Office of University Relations along with the Office of Admissions and the Office of Graduate Programs is launching a new visitorââ¬â¢s center on campus. The primary purpose of the visitorââ¬â¢s center is to have a central-meeting point on campus for large groups. This room will be geared to hosting new visitors to the MEU campus. It will be a meeting point for tours, a room used for open houses and receptions, and general ââ¬Å"starting pointâ⬠for all visitors to the campus. These programs will be at times convenient for potential students and their families. Individuals who seek personalized attention will still be directed to the appropriate offices for service. Alumni However, they are still one of the most underutilized resources of the campus. In an effort to re-engage alumni, it is important to make them part of the public relations activities at MEU. Alumni should be formed and used for recruitment. They can be featured as success stories in publications or commercials. Community Involvement MEU should lead the way in community involvement. By opening the campus to the community for events, new visitors will be brought to the campus. This can leave a lasting, favorable impression. The campus should continue to support and open the doors to such events as Destination Imagination. An effort should be made to attract other academic and community events to campus such as science fairs, competitions, health fairs, business expos and others. By this gesture of goodwill to area organizations and businesses, it will build positive momentum for MEU. How to cite Marketing Plan for Educational Institution/University, Papers
Be Concerned by twenty one pilots free essay sample
I listen to music more than whatââ¬â¢s probably healthy for a kid, so Iââ¬â¢ve ââ¬Å"been around the blockâ⬠when it comes to music taste, so to speak. But one song stands out in particular to me. This song is also from one of the best albums that has ever graced my ears, as well. Definitely worth checking out. But the song that stood out in particular wasby the title of ââ¬Å"Kitchen sinkâ⬠by Twenty One Pilots. For those of you that donââ¬â¢t binge-listen to Twenty One Pilots, the lead singer, Tyler Joseph, has a knack for writing songs that every time you listen to them, you get an even deeper song than you did when you last listed to it. He is so talented. But this band connects with their audience like you wouldnââ¬â¢t believe. But anyways, onto the actual song review. This song starts off with a very light rhythmic sound, that I honestly canââ¬â¢t even put to words, before slamming you with a drum solo that will bring tears to your eyes, which leads r ight into potentially one of the most profound yet simple verses I have ever heard. We will write a custom essay sample on Be Concerned by twenty one pilots or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ââ¬Å"Nobody thinks what I think. Nobody dreams when they blink, think things on the brink of blasphemy, Iââ¬â¢m my own shrink, think things are after me, my catastrophe. Iââ¬â¢m a kitchen sink. You donââ¬â¢t know what that means. Because a kitchen sink to you, is not a kitchen sink to me, okay friend?â⬠Tyler later revealed some of the meaning behind this in an interview about his music. he said that something happened to him at a kitchen sink that really changed his life. We can only really guess at what this means, but I think that the song was supposed to mean something different to everyone that listened to it. This eventually leads into a chorus of ââ¬Å"go awayâ⬠s and ââ¬Å"leave me aloneâ⬠s, which I feel that most every teenager, if not every teenager, can relate to, and this band is so good at that. Relating to their audience, and giving them a support, I mean. This song is so soft yet deep and sad, and profound, and incredible, and tear-jerking, and supportive that I canââ¬â¢t recommend it enough. This leads us into our next verse, which almost seems like its in reply to the first verse. ââ¬Å"Nobody thinks what you think, no one. Empathy might be on the brink of extinction, they will play a game and try to say that they know what youââ¬â¢re going through, when I try to come up with an artistic way to say ââ¬Ëthey donââ¬â¢t know you.ââ¬Ë And neither do Iâ⬠This hit me right in the heart. If the first verse didnââ¬â¢t hit me this hard (it did), then the second one did. In the next few seconds of the song, Tyler introduces his brother with a ââ¬Å"Hereââ¬â¢s my brother, and his headââ¬â¢s screwed up, but thatââ¬â¢s alright.â⬠At which point he starts rapping, and Iââ¬â¢m not even going to try to tell you what he said, because Itââ¬â¢d take me all day, as it went pretty dang fast. but it is amazing. Thatââ¬â¢s the only way that could even come close to describing it. So overall, I would give this song 5 out of 5 Holy Mackerels. The album is called Regional at Best, and other notable songs on the album are Glowing Eyes, Be Concerned, Clear, and Anathema. But the entire album is incredible, and I canââ¬â¢t recommend it enough.
Friday, May 1, 2020
Coping with the Pressures of Life free essay sample
An analysis of two literary works illustrating different methods of coping with daily pressures. This paper compares and contrasts the economic, social and moral pressures on the Younger family in A Raisin in the Sun by Lorraine Hansberry and on Miss Emily Griersen in A Rose for Emily by William Faulkner. It discusses how the characters in each work cope with these pressures. Faulkner describes Miss Emily as a town tradition and obligation. No one knew exactly why, but the mayor, Colonel Sartoris, had excused her taxes dating from the death of her father in 1894, therefore for decades she never received a tax notice. When the new generation took over the city duties and found no written record of this arrangement, they tried their best to serve her notice, but she simply waved them off (Faulkner 1995). She was a Griersen and socially above any one in the town. She was a spinster by the time her father died, although she did in her middle years have a suitor of sorts for a time. We will write a custom essay sample on Coping with the Pressures of Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Everyone thought they had married. He was seen entering the house, although he was never seen again (Faulkner 1995). Miss Emily taught china painting classes for several years to support herself. When pupils stopped coming, she was seldom, if ever seen outside her house again.
Saturday, April 11, 2020
How to Write a Sample Cornell Supplement Essay
How to Write a Sample Cornell Supplement EssayIf you've written a sample Cornell supplement essay and are seeking a job or a promotion, this may be a chance for you to do just that. If you think you have what it takes to change your fortunes by creating the new 'perfect' supplement for the company or institution you are applying to, or if you feel your name is hot enough to get a specific job, this article will help you achieve this goal.The first step in writing a sample Cornell supplement is to find a sample that you like. Even if it doesn't sound like something you would write, and even if you don't really understand it, this type of writing can be very useful to you as a way to practice what you're going to write. After you've written the sample Cornell supplement and found it interesting, the next step is to sit down and write out an outline of the whole composition.Because the supplemental essays are given in place of interview questions, you need to think about how you'll answ er the questions in the essay. Many organizations require applicants to give their opinions on current events, so you need to look for essays that deal with current news. In addition, you also need to think about what you'd write if you were giving an opinion about a recent event. Some of the questions you'll find in these essays will give you good ideas for what you'd written.After you've gotten a few examples of samples, take the ideas that you have for your example essay and combine them into one. What you end up with will depend on your interest in certain subjects and the way that you think.The first step in writing a sample Cornell supplement is to choose a topic and write a few sample essays on that topic. Once you've done this, you should go through them and determine which of the samples are best for the company. You may find that you like the idea that is put forward better than the sample or perhaps that particular sample is too long or too detailed or any number of other things. It's always nice to know that you can tweak a few things without worrying that you've lost your job.After you've written a sample Cornell supplement, you will want to copy the sample out and test it out to see if it gets you the job. Of course, you should also talk to several people in your company and determine if they are impressed. If you are willing to pitch the idea of the essay to more than one person, you will have a great shot at getting hired.Even if you don't get a job, writing a sample Cornell supplement may well end up creating you an opportunity to find a job elsewhere. When you're applying for any position, it's helpful to do everything you can to make yourself seem like an expert in the company you're applying to. If you focus on doing your best and creating a well-written sample Cornell supplement essay, you will not only increase your chances of being hired, but you'll also make yourself look a little bit more unique.
Saturday, March 21, 2020
Denmark vessy Revolt essays
Denmark vessy Revolt essays 1. Question: How to Denmark come to this country and why was he free? Denmark came from Africa and was a slave on a ship. He played a role as a cabin boy and soon became a rower. After that he won a lottery of $1500 in the town of Charleston. What he did with his money was ask his master if he could buy his freedom. His master soon said what do you think you are worth? Denmark replied, I dont know, that is your decision. His master said that he could buy his freedom for the amount of $600. Right then and there Denmark realized that his master had just done him a huge favor, because now he could buy his wife as well. 2. Question: What set Denmark apart from other slaves in the film? What made Denmark different from the other slaves was the fact that he was free. The other slaves were working on command and Denmark was working on his own will but even though he was free he was still treated with the same respect which was none. 3. Question: Identify at least 3 characters and what role they played? Denmark. Denmark was a free man who had this plan to escape back to Africa. He is very brave and wants his respect. Backus. Backus always did what he was told and always respected his master. He always thought that his master treated him well. It wasnt until Denmark invited him to join up with his plan. Backus had said no because he didnt want to because his master was good to him but then he realized that it wasnt right. If a white man used a black man for slavery, if God created them both. Benjamin. Benjamin was Backuss master. When Backus was accused of being a part in a plan to escape back to Africa he didnt want to believe it but only because he had thought he treated him like a son. 4. Question: Describe Denmarks plan? Denmarks plan was to start a fire down in the field in the plantation and ...
Thursday, March 5, 2020
The Hundred Years War History and Summary
The Hundred Years War History and Summary The Hundred Years War was a series of connected conflicts between England, the Valois kings of France, factions of French nobles and other allies over both claims to the French throne and control of land in France. It ran from 1337 to 1453; youââ¬â¢ve not misread that, it is actually longer than a hundred years; the name derived from nineteenth-century historians and has stuck. Context of the Hundred Years War: English Land in France Tensions between the English and French thrones over continental land dated to 1066 when William, Duke of Normandy, conquered England. His descendants in England had gained further lands in France by the reign of Henry II, who inherited the County of Anjou from his father and control of the Dukedom of Aquitaine through his wife. Tensions simmered between the growing power of the French kings and the great power of their most powerful, and in some eyes equal, English royal vassal, occasionally leading to armed conflict. King John of England lost Normandy, Anjou, and other lands in France in 1204, and his son was forced to sign the Treaty of Paris ceding this land. In return, he received Aquitaine and other territories to be held as a vassal of France. This was one king bowing to another, and there were further wars in 1294 and 1324 when Aquitaine was confiscated by France and won back by the English crown. As the profits from Aquitaine alone rivaled those of England, the region was importantà and retained many differences from the rest of France. Origins of the Hundred Years War When Edward III of England came to blows with David Bruce of Scotland in the first half of the fourteenth century, France supported Bruce, raising tensions. These rose further as both Edward and Philip prepared for war, and Philip confiscated the Duchy of Aquitaine in May 1337 in order to try and reassert his control. This was the direct start of the Hundred Years War. But what changed this conflict from the disputes over French land earlier was Edward IIIââ¬â¢s reaction: in 1340 he claimed the throne of France for himself. He had a legitimate right claim- when Charles IV of France had died in 1328 he was childless, and the 15-year-old Edward was a potential heir through his motherââ¬â¢s side, but a French Assembly chose Philip of Valois- but historians donââ¬â¢t know whether he really meant to try for the throne or was just using it as a bargaining chip to either gain land or divide the French nobility. Probably the latter but, either way, he called himself the King of France. Alternate Views As well as a conflict between England and France, the Hundred Years War can also be viewed as a struggle in France between the crown and major nobles for control of key ports and trading areas and equally a struggle between the centralizing authority of the French crown and local laws and independencies. Both are another stage in the development of the collapsing feudal/tenurial relationship between the King-Duke of England and the French King, and the growing power of the French crown/tenurial relationship between the King-Duke of England and the French King, and the growing power of the French crown. Edward III, the Black Prince and English Victories Edward III pursued a twofold attack on France. He worked to gain allies among disaffected French nobles, causing them to break with the Valois kings, or supported these nobles against their rivals. In addition, Edward, his nobles, and later his son- dubbed The Black Prince- led several great armed raids aimed at plundering, terrorizing and destroying French land, in order to enrich themselves and undermine the Valois king. These raids were called chevauchà ©es. French raids on the British coast were dealt a blow by the English naval victory at Sluys. Although the French and English armies often kept their distance, there were set-piece battles, and England won two famous victories at Crecy (1346) and Poitiers (1356), the second capturing the Valois French King John. England had suddenly won a reputation for military success, and France was shocked. With France leaderless, with large parts in rebellion and the rest plagued by mercenary armies, Edward attempted to seize Paris and Rheims, perhaps for a royal coronation. He took neitherà but brought the Dauphin- the name for the French heir to the throne - to the negotiating table. The Treaty of Brà ©tigny was signed in 1360 after further invasions: in return for dropping his claim on the throne. Edward won a large and independent Aquitaine, other land and a substantial sum of money. But complications in the text of this agreement allowed both sides to renew their claims later on. French Ascendance and a Pause Tensions rose again as England and France patronized opposing sides in a war for the Castilian crown. Debt from the conflict caused Britain to squeeze Aquitaine, whose nobles turned to France, who in turn confiscated Aquitaine again, and war erupted once more in 1369. The new Valois King of France, the intellectual Charles V, aided by an able guerrilla leader called Bertrand du Guesclin, reconquered much of the English gains while avoiding any large pitch battles with the attacking English forces. The Black Prince died in 1376, and Edward III in 1377, although the latter had been ineffectual in his last years. Even so, the English forces had managed to check the French gains and neither side sought a pitched battle; stalemate was reached. By 1380, the year both Charles V and du Guesclin died, both sides were growing tired of the conflict, and there were only sporadic raids interspersed by truces. England and France were both ruled by minors, and when Richard II of England came of age he reasserted himself over pro-war nobles (and a pro-war nation), suing for peace. Charles VI and his advisors also sought peace, and some went on crusade. Richard then became too tyrannical for his subjects and was deposed, while Charles went insane. French Division and Henry V In the early decades of the fifteenth-century tensions rose again, but this time between two noble houses in France - Burgundy and Orlà ©ans - over the right to govern on behalf of the mad king. This division led to civil war in 1407 after the head of Orlà ©ans was assassinated; the Orlà ©ans side became known as the Armagnacs after their new leader. After a misstep where a treaty was signed between the rebels and England, only for peace to break out in France when the English attacked, in 1415 a new English king seized the opportunity to intervene. This was Henry V, and his first campaign culminated in the most famous battle in English history: Agincourt. Critics might attack Henry for poor decisions which forced him to fight a larger pursing French force, but he won the battle. While this had little immediate effect on his plans for conquering France, the massive boost to his reputation allowed Henry to raise further funds for the war and made him a legend in British history. Henry returned again to France, this time aiming to take and hold land instead of carrying out chevauchà ©es; he soon had Normandy back under control. The Treaty of Troyes and an English King of France The struggles between the houses of Burgundy and Orlà ©ans continued, and even when a meeting was agreed to decide upon anti-English action, they fell out once more. This time John, Duke of Burgundy, was assassinated by one of the Dauphinââ¬â¢s party, and his heir allied with Henry, coming to terms in the Treaty of Troyes in 1420. Henry V of England would marry the daughter of the Valois King, become his heir and act as his regent. In return, England would continue the war against Orlà ©ans and their allies, which included the Dauphin. Decades later, a monk commenting upon the skull of Duke John said: ââ¬Å"This is the hole through which the English entered France.â⬠The Treaty was accepted in English and Burgundian held lands- largely the north of France- but not in the south, where the Valois heir to France was allied with the Orlà ©ans faction. However, in August 1422 Henry died, and the mad French King Charles VI followed soon after. Consequently, Henryââ¬â¢s nine-month-old son became king of both England and France, albeit with recognition largely in the north. Joan of Arc Henry VIââ¬â¢s regents won several victories as they readied for a push into the Orlà ©ans heartland, although their relationship with the Burgundians had grown fractious. By September 1428 they were besieging the town of Orlà ©ans itself, but they suffered a setback when the commanding Earl of Salisbury was killed observing the city. Then a new personality emerged: Joan of Arc. This peasant girl arrived at the Dauphinââ¬â¢s court claiming mystic voices had told her she was on a mission to free France from English forces. Her impact revitalized the moribund opposition, and they broke the siege around Orlà ©ans, defeated the English several times and were able to crown the Dauphin in Rheims cathedral. Joan was captured and executed by her enemies, but opposition in France now had a new king to rally around. After a few years of stalemate, they rallied around the new king when the Duke of Burgundy broke with the English in 1435. After the Congress of Arras, they recognized Charles VII as king. Many believe the Duke had decided England could never truly win France. French and Valois Victory The unification of Orlà ©ans and Burgundy under the Valois crown made an English victory all but impossible, but the war continued. The fighting was halted temporarily in 1444 with a truce and a marriage between Henry VI of England and a French princess. This, and the English government ceding Maine to achieve the truce caused an outcry in England. War soon began again when the English broke the truce. Charles VII had used the peace to reform the French army, and this new model made great advances against English lands on the continent and won the Battle of Formigny in 1450. By the end of 1453, after all, English land bar Calais had been retaken and feared English commander John Talbot had been killed at the Battle of Castillon, the war was effectively over.
Monday, February 17, 2020
Exam paper Essay Example | Topics and Well Written Essays - 2500 words
Exam paper - Essay Example There are various factors that determine how the Web site would benefit the youth group, one of them being the way in which the youth club would exploit the Webââ¬â¢s interconnectivity as well as the opportunities it would create to make better the relationships with its vendors and suppliers, its customers plus other external stakeholders. Another factor is the nature of the clubââ¬â¢s relationship with its customers. Developing deep, long-life relationship with customers is of greater significance on the Web. It would cost the youth club money to attract customers to its site and maintain them. The youth clubââ¬â¢s plan for incorporating the Web in its overall strategy is another factor that would determine whether it would realize Web success. The issues that the plan should address include site design and maintenance, strategies for marketing ad promotion, customer service, sales, and generating and managing a brand name. Another factor that would determine how the Web site would benefit the youth club is its relevance to the customers whose needs, tastes and preferences are dynamic. If the youth club is to remain relevant to its customers, then the success of its Web-based transactions effort is indispensable. The nature of resources including time, energy, talent, and money that the club would invest would also play a part in determining its Web success. This is because creating a meaningful Web presence necessitates a progressive investment of resources. In fact, an attractive Web site with catchy photographs plus products and servicesââ¬â¢ descriptions is just but a beginning (Zimmerer, 2010). The Web site would be of great importance in assisting Mr. Grove, the building fund manager, in organizing donation requests as well as in determining the kind and quality of the necessary building supplies. He can utilize the site well-constructed e-mail messages to direct customers to the site, where they can respond to donation requests ââ¬â he can avail
Monday, February 3, 2020
Cradle Will Rock Essay Example | Topics and Well Written Essays - 500 words
Cradle Will Rock - Essay Example Developing large-scale government-sponsored national arts program is already possible today because government can afford it now compared to the 1930s where government was virtually bankrupt. During that time, American economy was in depression where there were long lines of unemployment so government just cannot afford it let alone sustain it. Today, US economy is the largest economy in the world and despite its mounting deficits, it still has a lot of money to spare for a government-sponsored national arts program. If government can afford to fight and finance a war which is not its own, it can surely afford a national arts program. The political and ideological environment today is very much different during the 1930s. Today, communism is no longer a threat as it was during the 1930s. In addition, the type of communism which sent paranoia to government before was the Soviet type communism which is no longer existent today. Also, government is now more tolerant towards dissenting political ideologies and labor unions and other similar organizations no longer has communist or left leaning affiliations. The general public is also well informed today politically to be easily swayed by ideologies that go against government. Above all, government is already tolerant and secure to be threatened by an artwork Cradle Will Rock that has left leaning content. It will be taken as it is, an artwork, a musical that could educate people. Finally, people now are way sophisticated compared to the 1930s where very little number of people have time and money for the arts and musicals because life then was difficult. People had barely anything to eat while people now are getting fat because of overeating. The point is, people now have greater appreciation and support for the arts making a government sponsored art program sustainable because government is likely to spend on a program that public
Sunday, January 26, 2020
Creating an IT Infrastructure Asset List
Creating an IT Infrastructure Asset List Abstract This document was created following Lab #1 titled Creating an IT Infrastructure Asses List and Identifying Where Privacy Data Resides in the laboratory manual that accompanies Legal Issues in Information Security. The lab focuses on creating an IT assets/inventory checklist organized within the seven domains of IT infrastructure. Identifying assets and applying classifications to each asset and explaining how data classification standard is linked to customer privacy data and security controls. In addition to answering questions presented in the lab, I will also identify 1 piece of hardware, software, or firmware and provide a technical, operational, and managerial control as defined in SP 800-53 R4. Keywords: Asset List, Privacy Data, SP 800-53 R4, Data Classification Creating an IT Asset List and Identifying Where Privacy Data Resides Organizations who handle customer data are increasingly being attacked by unscrupulous actors. One of the most sought after and stolen data is the organizations private customer data. The theft of this information can be used for a variety of reasons including identity theft. The protection of this important privacy data is best implemented with a well-planned strategy focused on minimizing the risk of improper disclosure. An asset is anything that contains value to the organization. Inventory is considered part of an asset. The purpose for identifying assets and inventory is to quantify them and provide insight of threats to each asset. This is accomplished by using Risk Management. Asset Identification is more than creating a list of the hardware and software in the computer, it must include the information, or data, that is processed on those computers (Kadel, 2004). Part of the identification should not only be what the assets are, but also who in the organization is responsible for the asset. Once an organization has identified all the assets they can assign a value, and classification to the asset. It is important to keep asset and inventory documentation updated when assets are added or removed from the organization. Asset classification is a process in which each asset identified is given a classification. The organizations security policy should make mention of relevant labels for classification. The lab manual offers the following three classifications Critical, Major, and Minor. One purpose of asset classification is to label an asset so it receives an appropriate level of protection. This label needs to be defined by upper level management but the IT and security staff is then responsible for implementing the required controls. It is important that senior management make this decision. Without data classification information protection decisions are being made every day at the discretion of security, system, and database administrators (Fowler, 2003). An organizations Web site would be classified as minor in this scenario because it is required for normal business functions and operations. The e-commerce server on the other hand would be considered critical because of what the asset does and the type of data it holds. In the lab manual, the web server Linux Server #2 is responsible for hosting the web site. Its function is required for normal business functions but does not contain any information to warrant it being classified as Major and does not represent an intellectual property asset or generate revenue. The e-commerce server on the other hand does generate revenue and is considered as an intellectual property asset. It also contains a customer database subset which contains information that needs to be protected. One reason customer privacy data would be classified as critical is to meet compliance guidelines. For example, the Gramm-Leach-Biley Act (GLBA) is a law that was passed in 1999 by congress. It requires financial institutions to protect Nonpublic Personal information. One section, known as the safeguards rule required federal bank regulatory agencies to issue security standards to organizations they regulate. If an organization does not follow the law, they can be penalized. The most compelling reason to classify information is to satisfy regulatory mandates. For example, the Gramm Leach Bliley and the Health Insurance Portability and Accountability Acts mandate information protection controls for financial and medical organizations, respectively. Although information classification is not specified as a required protection measure, it is implied by special handling requirements for sensitive, medical and financial information (Fowler, 2003). Intellectual property would be considered critical because it is intellectual property. Intellectual property by its nature should be handled as critical. Assume the following example, your organization makes the best widgets, because they are the best, consumers are willing to pay extra for your widgets. This is because they perform better, and last longer than all other widgets being offered by your competitors. If the competitors had access to your widgets design and manufacturing process, your company would lose its competitive advantage over that competitor. Consumers would no longer rate your widgets as the best, and would buy competitors widgets. Loss of this intellectual property would result in your organizations loss of their competitive advantage and revenue. Some security controls for HIPAA compliance is subcategory PR.DS-5: Protections against data leaks are implanted this can be mapped to the NIST SP 800-53 Rev. 4 controls of AC-4, AC-5, AC-6, PE-19, PS-3, PS-6, SC-7, SC-8, SC-13, SC-32, and SI-4 (HHS, 2016). AC-4 as defined by the NIST SP 800-53 Rev. 4 is referred to as information flow enforcement. Flow control restrictions include, for example, keeping export-controlled information from being transmitted in the clear to the Internet, blocking outside traffic that claims to be from within the same organization (NIST, 2003). A data classification standard helps with asset classification because it sets a framework for uniformly assignment of classification. This in turn gives the organization guidance on what assets are most important and need to have the highest security controls implemented. This is also beneficial because it gives members of the organization an easy way to determine how to handle such assets. Under the SI family of the NIST 800-53 Rev 4, you could implement SI-16 known as Memory Protection. You could implement data execution prevention, and address space layout randomization. You could also implement SI-7 known as Software, Firmware, and Information Integrity. The intent of this control is to protect against unauthorized changes to software, or firmware. This should be implemented using an integrity verification tool, that reports any inconsistencies or changes that were not approved. In the IA family, you could implement Identifier Management or IA-4. In this case the organization could user role based access to the server. If your user account does not have access to the resource, you will not be able to access it. I would recommend implicating two factor authentications for all users in the Mock infrastructure. This is important because one factor authentication such as something you know is considered a weak form of authentication. A solution such as a device that generates a random token that is also used would make the customer data much more secure. I would also implement a encrypted VPN solution for users that connect over to the ASA_student switch. A VPN uses a secure tunnel and all traffic through the tunnel will be encrypted. Last, I would make modifications to the network layout, the current layout does not allow for protective isolations. For example, the web server should be positioned in a DMZ and separated from the other components of the network. An organization can use risk analysis to help mitigate risks, threats, and liabilities. A risk assessment is used to document the identity of assets, threats, and how the organization wants to mitigate the risk. The overall purpose of risk analysis is to identify the assets within a company and their value so that you can identify threats against those assets (Clark, 2014). The risk assessment is broken in to separate phases. The first phase is the identification of assets in this phase the organization identifies the assets. The second phase, focuses on identification of threats to each asset. It is important to understand that most of the threats come from the fact that weaknesses, or vulnerabilities, exist in the assets of the business (Clark, 2014). The third phase known as the impact analysis phase. The goal of impact analysis is to identify what the result of the threat occurring would be on the business (Clark, 2014). The fourth phase known as threat prioritization. In this ph ase the organization needs to prioritize the threats against each asset. You must prioritize the threats based on their impact and probability of occurring (Clark, 2014). The fifth phase, known as mitigation is the step that in most cases implements a security control to lower the risk associated with a threat. This is the phase where a control is implemented to reduce the risks, threats and liabilities. The last and final step, is evaluation of residual risk. This is looking at the remaining threats and deciding if the organization has properly mitigated the risk. It is critical to express this residual risk to management and decide if you are willing to accept that residual risk or need to implement additional solutions (Clark, 2014). True, under both HIPAA and GLBA it calls for an implementation of IT security policies, standards, procedures, and guidelines. GLBA is comprised of the Privacy Rule, Safeguard Rule, and Pretexting Rule. The safe guards rule calls for each of the regulatory agencies to establish security standards. The FTC Safeguards Rule requires financial institutions to create a written information security program (Grama , 2015). HIPAA also calls for a similar implementation of security policies. 45 C.F.R. 164.316 calls for covered entities and business associates to, implement reasonable and appropriate policies and procedures to comply with the standards, implementation specifications, or other requirements of this subpart, taking into account those factors specified in statute 164.306(b)(2). It is important to identify where privacy data resides so that proper controls can be placed on that privacy data. This is also important so that management and staff know if any changes made to places where privacy data resides, they leave the protections planned for and implemented in place. This is important for those organizations who are required to follow legislation such as the GLBA and HIPPA. I choose the workstations in the user domain indicated in B in the lab manual. The operational control I choose is AC-9 which informs the user upon successful login, the last day and time of login. This is important because it give the user information relative to the last time their credentials were used. If a user was not at work or did not logon on the last logon shown they would be aware that their credentials have been used by someone else. The one technical control I choose for this piece of hardware is AU-3 which lays out the ground work in regards to audit records. This is important because unsuccessful, and successful logins will be recorded in the audit logs. The managerial control I choose to apply, is AC-2 which involves controls on account management. This is important for workstations to control access. It also defines who should have access to different resources and monitors the use of the information system accounts. References Fowler, S. (2003, February 28). Information Classification Who, Why and How. Retrieved March 11, 2017, from https://www.sans.org/reading-room/whitepapers/auditing/information-classification-who-846 Kadel, L. A. (2004, March 24). Designing and Implementing an Effective InformationSecurity Program: Protecting the Data Assets of Individuals, Small and Large Businesses. Retrieved March 11, 2017, from https://www.sans.org/reading room/whitepapers/hsoffice/designing-implementing-effective-information-security- program-protecting-data-assets-of-1398 Grama, J. L. (2015). Legal Issues in Information Security; Second Edition. Jones and Bartlett Learning. Clark, G.E. (2014). CompTIA Security+ Certification Study Guide (exam SY0-401). Mcgraw-Hill Education. Stewart, J. M. (2014). Network Security; Firewalls and Vpns: Second Edition. Jones and Bartlett Learning.
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